{"id":2066,"date":"2025-03-25T14:56:03","date_gmt":"2025-03-25T04:26:03","guid":{"rendered":"https:\/\/trailmagicwebdesign.com.au\/?p=2066"},"modified":"2025-12-11T11:35:15","modified_gmt":"2025-12-11T01:05:15","slug":"12-essential-website-elements-to-make-your-business-stand-out","status":"publish","type":"post","link":"https:\/\/trailmagicwebdesign.com.au\/12-essential-website-elements-to-make-your-business-stand-out\/","title":{"rendered":"12 Essential Website Elements To Make Your Business Stand Out"},"content":{"rendered":"<div class=\"wp-block-post-date\"><time datetime=\"2025-03-25T14:56:03+10:30\">March 25, 2025<\/time><\/div>\n\n<figure style=\"height:400px;\" class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1900\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload\" alt=\"\" style=\"height:400px;object-fit:cover;\" data-srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements.png 1900w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-300x126.png 300w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-600x253.png 600w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-768x323.png 768w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-1536x647.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><noscript><img decoding=\"async\" width=\"1900\" height=\"800\" src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload\" alt=\"\" style=\"height:400px;object-fit:cover;\" srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements.png 1900w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-300x126.png 300w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-600x253.png 600w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-768x323.png 768w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/08\/trail-magic-web-design-12-essential-website-elements-1536x647.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/noscript><\/figure>\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-683602cf\"><h2 class=\"uagb-heading-text\">Help Your Business Get Found On-line<\/h2><\/div>\n\n\n\n<p class=\"has-ast-global-color-0-background-color has-background\" style=\"padding-bottom:0px\">Creating a website for your business is more than just throwing up a few pages and hoping for the best. There are a few essential website elements that a well-designed website should definitely have. Your website should instantly communicate what you offer, build trust, and encourage visitors to take action.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-background-color has-background\" style=\"padding-top:0px\">Whether you are designing a <a href=\"https:\/\/trailmagicwebdesign.com.au\/twelve-reasons-why-you-need-a-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand new website<\/a> for your business, or <a href=\"https:\/\/trailmagicwebdesign.com.au\/website-redesign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">refreshing your existing website,<\/a> run through this list and make sure you have all these items covered.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-gctzsvpx alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-dxyex3ul\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-ofycspzr uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">1. The 5-Second Rule: Instant Clarity<\/h3><\/div><p class=\"uagb-ifb-desc\">The first of our essential website elements is probably the most important. Your website must <a href=\"https:\/\/theproductmanager.com\/how-to-guide\/five-second-testing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">pass the 5-second test<\/a>\u2014within moments of landing on your homepage, visitors should know:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-2edd77ee\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-deb66ef9\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">What your business does<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-805b7098\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Who it\u2019s for<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-0aa5e307\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Why it matters to them<\/span><\/div>\n<\/div><\/div>\n\n\n\n<p>A confusing homepage leads to high bounce rates and lost potential customers.<\/p>\n\n\n\n<p>How do you ensure your website passes the 5 second rule? Read on!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-71203ddc\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-eba572f7 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">2. A Strong Headline That Hooks Visitors<\/h3><\/div><p class=\"uagb-ifb-desc\">Your headline should grab attention and clearly state either:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-83a57694\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b70fa9e9\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">The main benefit of your product or service<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-2443f64c\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">The problem you solve for your customers<\/span><\/div>\n<\/div><\/div>\n\n\n\n<p>It should make people want to read on, not click away.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-d2429cc6\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-414c0cf3 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">3. Engaging, High-Quality Images<\/h3><\/div><p class=\"uagb-ifb-desc\">Visuals are powerful, essential website elements. Your images should:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-d677da2f\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-c6dc9075\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Showcase your product or service in action<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-cdd8cea4\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Evoke the right feeling\u2014whether that\u2019s excitement, trust, or relief<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-41ce85d3\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Be relevan<strong>t<\/strong> and high-quality<\/span><\/div>\n<\/div><\/div>\n\n\n\n<p>Avoid generic stock photos where possible\u2014authentic images work best.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-f417949b\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-1d23764f uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">4. Bullet Points Above the Fold<\/h3><\/div><p class=\"uagb-ifb-desc\">Website visitors skim, so highlight key selling points above the fold (top half of the home page, before scrolling down). Use bullet points to emphasise:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-dcbb8ac8\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-76d9af07\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Unique Selling Points (USP)<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-c9d0dd7e\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Key benefits<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-8ba85200\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Important features<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-e02fcec4\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-0a5e93a0 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">5. Clear and Compelling Offers<\/h3><\/div><p class=\"uagb-ifb-desc\">Whether it\u2019s a discount, free consultation, or limited-time deal, make sure offers are:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-cbbb6eb1\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-12586872\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Eye-catching<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-c9303558\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Relevant to your audience<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-79842369\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Placed prominently in the top half of the home page (above the fold)<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-cdb75861\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-5f42744c uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">6. Contact Details<\/h3><\/div><p class=\"uagb-ifb-desc\">How many times have you looked at a website and been frustrated because you can\u2019t find the business address, or phone number? Customers shouldn\u2019t have to dig around for your phone number, email address, business location and opening days\/times. Contact details are one of the <a href=\"https:\/\/trailmagicwebdesign.com.au\/seo-services\/\" target=\"_blank\" rel=\"noopener\" title=\"\">most essential website elements<\/a>. Best practices include:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-2acb749c\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-700ab71d\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Top right corner \u2013 The most visible spot. Above the header is also a good, prominent spot.<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-94a0d6e9\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Make sure your phone number is clickable on mobile devices. Customers just need to press on your phone number and it will enable them to ring direct without having to type in a phone number. Make it as easy as possible for your customers to contact you.<\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-dd610275\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-74032bc0 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">7. Strong Call to Action (CTA)<\/h3><\/div><p class=\"uagb-ifb-desc\">A CTA <a href=\"https:\/\/www.semrush.com\/blog\/call-to-action-examples\/?g_adid=683809335511&amp;g_adgroupid=153749947862&amp;g_network=g&amp;g_adtype=search&amp;g_campaign=AU_SRCH_DSA_Blog_EN&amp;g_keyword=&amp;g_keywordid=dsa-2263819779759&amp;g_acctid=906-068-4571&amp;g_campaignid=18368690804&amp;kw=&amp;cmp=AU_SRCH_DSA_Blog_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=683809335511&amp;kwid=dsa-2263819779759&amp;cmpid=18368690804&amp;agpid=153749947862&amp;BU=Core&amp;extid=105281797160&amp;adpos=&amp;gad_source=1&amp;gclid=Cj0KCQjwhYS_BhD2ARIsAJTMMQYbL9Aj4JoxhNpRJlWlOAnQ1qfKE2MZ-H61IL2Xgc-ZGUUDtTMRBe4aAoUlEALw_wcB\" target=\"_blank\" rel=\"noopener\" title=\"\">tells visitors what to do next<\/a>\u2014whether that\u2019s booking a call, requesting a quote, or making a purchase. It should be:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-165e5019\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b6bdd8ec\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Clear \u2013 &#8220;Get Your Free Quote Today&#8221;<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-6ccc8a0c\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Visible \u2013 Use buttons with contrasting colours that really stand out. Blue and Orange are the most common colours for call to action buttons and have been scientifically proven to get more clicks than other colours.<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-afe690f4\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Action-Oriented \u2013 Encourage immediate action. For example, \u201cCall Now\u201d, \u201cRegister Now\u201d, \u201cRead More\u201d<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-04a006c9\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-7cbd4cc2 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">8. Readability: Easy on the Eyes<\/h3><\/div><p class=\"uagb-ifb-desc\">Even the best content is useless if people struggle to read it. Check:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-64699009\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-4027b70c\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Font size \u2013 Minimum 16px for body text<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-3fdf2b30\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Line spacing \u2013 Enough breathing room between lines<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-fbc02c8e\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Contrast \u2013 Dark text on a light background (avoid gray-on-white)<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-bf46052b\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-094c08e8 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">9. Simple and Intuitive Navigation<\/h3><\/div><p class=\"uagb-ifb-desc\">If visitors can\u2019t find what they need, they\u2019ll leave. Keep your navigation:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-56d0ea4f\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-da2e7a70\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Simple \u2013 No cluttered menus<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-a73637df\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Logical \u2013 Prioritise important pages<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-080237e3\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Sticky \u2013 A fixed menu at the top makes browsing easier<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-8cbdcf69\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-9585c521 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">10. Proof of Expertise: Why Should They Trust You?<\/h3><\/div><p class=\"uagb-ifb-desc\">You can build trust and credibility with your customers before they even meet you via your website.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-307d7158\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-7fa05af5\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Awards and recognitions \u2013 if you have won any awards or attained qualifications then show them off on your website<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-78bed521\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Customer testimonials and reviews. Insert a link to your Google reviews, or reviews on other third party apps (eg trip advisor). Another option is to ask existing customers for reviews that you can showcase on your website<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-75520b5f\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Case studies and success stories<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-02745470\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Social proof (logos of well-known customers, social media presence)<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-1def1227\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-838dc866\"><h3 class=\"uagb-heading-text\">11. Mobile Responsiveness: One Of The Most Essential Website Elements<\/h3><\/div>\n\n\n\n<p>More than 60% of website traffic comes from mobile devices. It is essential your website looks good and is easy to navigate on a mobile device as well as on a desktop computer and a tablet. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-39757fa6\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-info-box uagb-block-5a99aa0d uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">12. Benefits: How Will This Help Your Customers?<\/h3><\/div><p class=\"uagb-ifb-desc\">Beyond listing features, sell the feeling. As a former colleague of mine used to say \u2013 \u201cSell the sizzle, not the sausage\u201d! How will your product or service:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-5788305c\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-f2bd886d\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Make your customer\u2019s life easier?<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-322b9aef\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Save them time or money?<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-3573952e\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Solve their problems?<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-52be6ae6\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-z8xcdweo\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-ychl1vrw wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg\" alt=\"essential-website-elements\" class=\"uag-image-89 lazyload\" width=\"270\" height=\"330\" title=\"essential-website-elements\" loading=\"lazy\" role=\"img\"\/><noscript><img decoding=\"async\" srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2021\/05\/emergency.jpg\" alt=\"essential-website-elements\" class=\"uag-image-89 lazyload\" width=\"270\" height=\"330\" title=\"essential-website-elements\" loading=\"lazy\" role=\"img\"\/><\/noscript><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image alignleft uagb-block-chw3jb9g wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13-600x600.png ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13.png 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13-600x600.png\" alt=\"trail-magic-web-design-business13\" class=\"uag-image-1364 lazyload\" width=\"270\" height=\"270\" title=\"trail-magic-web-design-business13\" loading=\"lazy\" role=\"img\"\/><noscript><img decoding=\"async\" srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13-600x600.png ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13.png 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business13-600x600.png\" alt=\"trail-magic-web-design-business13\" class=\"uag-image-1364 lazyload\" width=\"270\" height=\"270\" title=\"trail-magic-web-design-business13\" loading=\"lazy\" role=\"img\"\/><\/noscript><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-saeiilii wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4-600x600.png ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4.png 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4-600x600.png\" alt=\"trail-magic-web-design-business4\" class=\"uag-image-1345 lazyload\" width=\"270\" height=\"270\" title=\"trail-magic-web-design-business4\" loading=\"lazy\" role=\"img\"\/><noscript><img decoding=\"async\" srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4-600x600.png ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4.png 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-business4-600x600.png\" alt=\"trail-magic-web-design-business4\" class=\"uag-image-1345 lazyload\" width=\"270\" height=\"270\" title=\"trail-magic-web-design-business4\" loading=\"lazy\" role=\"img\"\/><\/noscript><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-8mevqpu2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" data-srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign-600x400.png ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign.png 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign-600x400.png\" alt=\"trail-magic-web-design-website-redesign\" class=\"uag-image-1213 lazyload\" width=\"270\" height=\"330\" title=\"trail-magic-web-design-website-redesign\" loading=\"lazy\" role=\"img\"\/><noscript><img decoding=\"async\" srcset=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign-600x400.png ,https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign.png 780w, https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/trailmagicwebdesign.com.au\/wp-content\/uploads\/2025\/01\/trail-magic-web-design-website-redesign-600x400.png\" alt=\"trail-magic-web-design-website-redesign\" class=\"uag-image-1213 lazyload\" width=\"270\" height=\"330\" title=\"trail-magic-web-design-website-redesign\" loading=\"lazy\" role=\"img\"\/><\/noscript><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5c430735\"><h2 class=\"uagb-heading-text\">Now Get Creative! Optional Features For Your Website<\/h2><\/div>\n\n\n\n<p class=\"has-ast-global-color-0-background-color has-background\">Once you have the essential website elements in place, then you can look at other website features that are relevant to your product or service. Here are some examples &#8211; there are many more:<\/p>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-70b29834\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-2a0524b6\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Blog or Articles section \u2013 Improves Search Engine Optimisation, and positions you as an expert in your field<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b0061fc4\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Video content \u2013 Engaging and boosts conversions<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-ad3800e1\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Social media feeds \u2013 Keeps your site dynamic<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-3491728e\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Booking links \u2013 allows your customers to book directly through your website<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-eebf70cc\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Gallery \u2013 show off good quality images of your product or service<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-79eeae42\"><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM406.6 278.6l-103.1 103.1c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25L306.8 288H128C110.3 288 96 273.7 96 256s14.31-32 32-32h178.8l-49.38-49.38c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l103.1 103.1C414.6 241.3 416 251.1 416 256C416 260.9 414.6 270.7 406.6 278.6z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">On-line Shop \u2013 allows your customers to buy your product directly from your website<\/span><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c4d77352\"><h2 class=\"uagb-heading-text\">Make Sure Your Website Gives A Great First Impression<\/h2><\/div>\n\n\n\n<p class=\"has-ast-global-color-0-background-color has-background\">Your website is often the first impression of your business\u2014make it count! By focusing on the essential website elements above, you\u2019ll create a website that not only looks good but also works effectively to attract and convert customers.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-background-color has-background\">Not sure if your website is hitting the mark? Let\u2019s chat! I help small businesses build websites that get results. <a href=\"https:\/\/trailmagicwebdesign.com.au\/contact\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Get in touch<\/a> today.<\/p>\n\n\n\n<p class=\"has-ast-global-color-0-background-color has-background\">Trail Magic Web Design is a Barossa Valley website design agency and web developer who can help local businesses and organisations with their on-line presence as well as those in Adelaide and the wider South Australian region. In fact any business or organisation, in any location within Australia!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We look at the essential website elements for a small business website and give examples to ensure your website attracts and converts customers.<\/p>\n","protected":false},"author":1,"featured_media":2337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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