Case Study – Helping a Family-Owned Adelaide Business Launch Their First Website

Designing a website for Residential Commercial Glazing

When Residential Commercial Glazing reached out, they didn’t want anything complicated for their first website — just a straightforward, professional website that gave them an on-line presence, reflected the quality of their work, helped attract more commercial projects and generated enquiries. This project shows how even a simple three-page website can make a big difference when it’s built with strategy, clarity, and great collaboration.

The Brief

Residential Commercial Glazing wanted a simple yet professional online presence that would help them reach more clients and showcase the quality of their work. Their goals were clear:

  • Create a website that reflects their experience and professionalism.
  • Include a contact form with notifications sent directly to their business email.
  • Highlight their key selling points — family-owned, 8+ years of experience, expertise in both glass and aluminium, and coverage from the Barossa Valley to Adelaide’s southern suburbs.
  • Focus on attracting more commercial projects.
  • Showcase their work through a project gallery.
  • Clearly list their services and include a map showing their location.

The Strategy

We decided that a clean, focused three-page website would deliver everything Residential Commercial Glazing needed — without unnecessary complexity or cost. The goal was to make the site clear, easy to navigate, and optimised to convert visitors into enquiries.

Home Page

The home page was designed to communicate Residential Commercial Glazing’s story within five seconds — who they are, what they do, and why they’re trusted by builders and homeowners alike.
It includes:

  • Clear call-to-action buttons such as Contact Us, Get a Free Quote, and View Projects.
  • Dot-point highlights of their services and reasons to choose Residential Commercial Glazing.
  • An About section to help potential clients connect with the people behind the business.
  • A slideshow of recent projects that links to the Project Gallery for more details.
  • A list of suburbs and towns serviced — helping both SEO and local relevance.

Page Footer

The footer design reinforces trust and credibility across the entire site. It includes:

  • The Master Builders SA logo, showcasing Residential Commercial Glazing’s industry membership and expertise.
  • Essential business details such as the ABN, contact information, and Residential Commercial Glazing logo.
  • A navigation menu and map for easy access to key information.
  • Legal essentials — Terms & Conditions and Privacy Policy — which boost both compliance and SEO.
  • A copyright statement noting “8 years in business,” subtly reinforcing Residential Commercial Glazing’s longevity and reliability.

Project Gallery

We featured three recent projects with image galleries to demonstrate the quality and scope of their work. The gallery is easy to update, allowing Residential Commercial Glazing to continue adding new projects over time — a great way to keep the site fresh and engaging.

Contact Page

Simple, functional, and designed to convert. The contact page lists all essential details alongside a quick contact form that makes it easy for clients to reach out.

The Result

Residential Commercial Glazing are thrilled with their new website. It perfectly reflects who they are as a business—professional, reliable, and experienced—and gives them a confident online presence to match the quality of their work.

Since launching, they’ve received great feedback from both existing and new clients, who say it’s easy to navigate and makes getting in touch simple. The clear layout and strong visuals help showcase the range of glazing and aluminium projects they’ve completed, while the contact form has already started generating new enquiries.

For Residential Commercial Glazing, having a website that looks polished and professional has added credibility when quoting for new commercial jobs and strengthened their reputation with builders and business owners.

This project is a great example of what’s possible with a simple three-page website—affordable, focused, and built to grow with the business. By keeping things streamlined and strategic, we were able to deliver a site that works hard behind the scenes without overwhelming visitors with unnecessary content.

Keen to explore what a website can do for your business? Get in touch today!

Trail Magic Web Design is a Barossa Valley website design agency and web developer who can help local businesses and organisations with their on-line presence as well as those in Adelaide and the wider South Australian region. In fact any business or organisation, in any location within Australia!