When Danny and Samantha from DJ’s Country Towing looked at their SEO and Google search results, they noticed a frustrating pattern. Whenever customers needed a tow, DJ’s was often the fifth or sixth business they called.
People weren’t ignoring them — they were simply working down the list of towing services until they found someone available… and eventually, that was DJ’s Country Towing.
Danny and Samantha had one big question:
“How do we become the first towing service people ring?”
Understanding the Business
We sat down together to talk about how the towing industry works, their customer needs, and what set DJ’s apart from the competition.
Like most small business owners, they had a budget to stick to, so we needed to create a plan that delivered maximum impact without unnecessary extras.
The Website & SEO Review
Their original website was built on the Wix platform. It had some strong points:
- Lots of photos of their truck and tows
- Clear headline showing what they do
- Passed the “5-second rule” (you know what they offer right away)
- Mobile-friendly — essential for people stuck on the roadside
But there was room for improvement — both visually and in terms of search engine optimisation (SEO).
Here’s what I recommended:
- Use a lighter colour scheme for a cleaner, friendlier look.
- Make navigation more intuitive so customers can find info fast.
- Highlight their unique selling proposition — Danny answers the phone himself and attends the job personally. No call centres.
- Add strong “Call Now” buttons.
- Place contact details where customers can’t miss them.
- Use an easier-to-read font.
- Showcase their glowing Google reviews directly on the site.
- Optimise content with keywords like tow truck, towing service, and vehicle towing, plus add more relevant content and internal/external links.
The Website Renovation & SEO Plan
We mapped out a two-week renovation project that included:
- Installing Google Analytics to track progress
- Restructuring the layout with a large hero image, bold headline, and clear benefit list
- Updating the colour scheme for a brighter, modern feel
- Adding call-to-action buttons and visible contact details in the header
- Fixing fonts for readability
- Improving navigation for easy access to services
- Writing a new “Why Choose DJ’s?” section
- Making the About section personal to Danny and linking to a new About page
- Embedding 5 Google reviews
- Creating Terms & Conditions and Privacy Policy pages
- Conducting keyword research and updating metadata
- Adding links to partner companies
- Expanding keyword-rich content throughout the site
Before & After At A Glance
Before:
- Dark, heavy colour scheme
- Contact info hard to find
- Minimal keywords for Google search
- Little personal info about owners
- No Google reviews embedded
After:
- Fresh, lighter design
- Contact info in header + “Call Now” buttons
- Keyword-rich, SEO-optimised content
- Personalised “About” page featuring Danny
- Embedded 5-star Google reviews
The Result
Danny and Samantha are thrilled with their fresh, modern website. The lighter design, clearer navigation, and strong call-to-action buttons now make it easier than ever for customers to find them and call in a single click.
We’ve laid the groundwork for stronger Google rankings by adding targeted keywords, optimised meta data, and content that matches exactly what their customers are searching for. It’s still early days, but we’ll be tracking website visits, phone calls, and search visibility closely.
In six months, we plan to revisit the data and share an update on how these changes are helping DJ’s Country Towing climb those search results — and become the first towing service people call in an emergency.
Client feedback:
“The new website looks fantastic and is so much easier for customers to use. We love that people can now see who we are, what we do, and call us in just one click. We’re excited to see how it helps our business grow.” — Danny & Samantha, DJ’s Country Towing
If you’d like to see how a website renovation and SEO strategy could help your business get found and win more customers, get in touch and let’s talk about your goals.
Trail Magic Web Design is a Barossa Valley website design agency and web developer who can help local businesses and organisations with their on-line presence as well as those in Adelaide and the wider South Australian region. In fact any business or organisation, in any location within Australia!
